My Works
I’ve collaborated on 30+ digital products across diverse industries, leveraging both quantitative and qualitative research methods to drive innovation. Since 2022, I’ve been part of Omnicom’s Solutions team, where I help enhance internal tools and improve campaign performance through strategic UX initiatives.
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Here are my favorite ones
This internal platform was built to help teams navigate complex data and turn insights into actionable decisions. As a UX Researcher and Product Designer, I partnered with stakeholders, product, and engineering to align user needs with strategic goals. By combining research, design, and iteration, we transformed ambiguity into a structured, intuitive experience that supported confidence, clarity, and long-term scalability
This global platform was built to help agency teams make sense of cultural signals and turn them into actionable insights. As a UX Researcher and Product Designer, I partnered with cross-functional teams to align user needs with strategic goals. Through research-led design and iterative collaboration, the project transformed fragmented cultural data into a more cohesive, trustworthy, and usable experience for teams worldwide.
An enterprise platform designed to support legal teams in managing complex, compliance-heavy information. I led qualitative research to understand how users navigate legal workflows, identify risks, and prioritize accuracy over speed. Research findings were translated into design improvements that reduced friction, improved information clarity, and supported more confident decision-making.
This platform was created to streamline collaboration between agency teams and freelance talent. As a UX Researcher and Product Designer, I partnered with stakeholders to align freelancer needs with internal workflows and business requirements. Through research-driven design, the project delivered a more structured, transparent experience that supported smoother onboarding, clearer expectations, and stronger collaboration
