Context
An internal platform designed to support collaboration between agency teams and freelance talent, centralizing payments, project management, and key operational information.

Problem
Freelancers and internal teams struggled with fragmented tools, unclear processes, and limited visibility into payment status and project details, leading to misalignment and inefficiencies.

Research
I conducted qualitative research with freelancers and internal stakeholders to understand onboarding challenges, communication gaps, and pain points around payments, timelines, and access to information.

Key Insights
• Transparency around payments and status was critical for trust.
• Freelancers needed clear onboarding and expectations.
• Internal teams required better visibility into freelancer workflows.
• Fragmented tools increased friction and errors.

Design
Research insights informed improvements to information architecture, onboarding flows, and payment visibility. I collaborated with product and engineering to design and validate solutions that supported clarity, efficiency, and smoother collaboration.

Outcome
The platform improved transparency, reduced operational friction, and strengthened collaboration between freelancers and agency teams. Both groups gained clearer visibility into processes, timelines, and payments.

Learnings
Designing tools for mixed internal–external ecosystems requires prioritizing transparency, clarity, and trust. Research-led design helped align diverse user needs while supporting efficient, scalable operations.