Context
An internal, data-driven platform designed to help global agency teams explore, compare, and interpret cultural trends to support strategic and creative decision-making.


Problem
Users struggled to navigate large volumes of cultural data, assess relevance, and trust the credibility of trends when applying insights to real client work.

Research
I conducted qualitative and quantitative research with global users, including interviews and usability testing, to understand how teams search for trends, evaluate insights, and apply cultural data in their workflows.

Key Insights
• Users needed clearer ways to explore and compare trends.
• Credibility and context were essential for trusting insights.
• Global teams required flexible navigation to support different use cases.
• Overwhelming data reduced confidence and slowed decision-making.

Design
Research insights informed iterative improvements to navigation, comparison flows, and content structure. I collaborated with product, engineering, and stakeholders to design and validate solutions through usability testing.


Outcome
The redesigned experience improved clarity, confidence, and usability when working with cultural data. Teams were better equipped to identify relevant trends and apply insights more effectively to client strategies.

Learnings
Designing for cultural analysis requires balancing depth with clarity. Providing context, credibility, and flexible exploration paths is key to supporting confident decision-making across global teams.